The “Kalimah Tayyibah” Initiative: A Message of Peace and Tawhid The “Kalimah Tayyibah” Initiative aims to instill the word of Tawhid (the oneness of God) in the hearts of Muslims around the world and to spread the values of tolerance and peace. We believe that the pure seed of Tawhid will produce a firm faith, good words, and righteous deeds. Our initiative includes educational books designed to instill the values and principles of the good word in our children, across different levels and languages. We also give special attention to Prophetic morals, working to spread and embody them in our daily lives. This leads to inner peace and helps us live in harmony and love with ourselves and with all people.